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Visual Language and DEsign System
Daniel Oeffinger, Namita Davidas, Ken Huang, Sejun Park, Dannii Xi, and Christian de Palma crafted a design system that’s clean, smart, and full of playful charm—perfect for this series of spots. Huge shoutout to Ken Huang for helping lay down the design guidelines that set the foundation for it all.
Each spot embraced one of Google’s signature colors as its primary, with the others serving as vibrant pops to enhance the visual experience. The result? A dynamic, colorful world that’s as cohesive as it is captivating.
Alt Design Explorations
mOTION sYSTEM
We brought the same design philosophy into the animation, making sure every intro and outro felt like part of the same vibrant, cohesive world. The pacing? Quick, slick, and snappy—perfect for keeping viewers hooked and guiding their eyes through each spot with ease.
To tie it all together, we packed in 3D stickers, 3D elements, 2D stickers, data visualizations, containers, and typography—all working together in harmony. But we didn’t stop there. We always left room for the unexpected, sprinkling in moments of fun and surprise to keep things fresh and exciting.
The dream team absolutely crushed it: animation leads Diego Abad and David Hobizal brought the motion magic, while editors Billy Kosta and Talia Mazeralla made every frame shine. Hannah Sun, Johan Erickson, Patrick Knip, John Flores and Dan Cantelm infused these minimalist designs with so much personality, and Michael Russo took my 3D ideas and leveled them up—breathing life and energy into every detail.
Intro Shots
CG Slow Motion and Cg Stickers plus Graphics and Footage Moments
OUTRO Shots
Graphic and Typographic Stickers
3d elements
Early Motion Explorations
Credits
Directed by Buck
Client: Google + MLB
Group Creative Director: Daniel Oeffinger
Associate Creative Director: Daniel Pernikoff
Art Director: Namita Davidas
Animation Directors: Diego Abad, David Hobizal
Executive Producer: Kim Stephens, Kitty Dillard
Producer : Mark Groeschner
Associate Producer: Jennifer Blackwell
Designers: Namita Davidas, Ken Huang, Sejin Park,
Danni Xi, Christian de Palma
Leads: Diego Abad, David Hobizal
Animators: Hannah Sun, Dan Cantelm, Johan Eriksson, Patrick Knip, John Flores, Michael Russo,
3d Design: Daniel Pernikoff, Michael Russo
Lead 3d Animator: Michael Russo
Head of Post: Jose Fuentes
Editors: Billy Kostka, Talia Mazzzarella
Edit Assist: Pete Szijarto , Ezra Ewan
Colorist: Jose Fuentes, Brooks Tomlinson
Compositors: Brooks Tomlinson, Navid Bagherzadeh, Paco Higham, Ben Rohel
Music/Sound Design: Antfood